It’s these companies that are more likely to turn customers into longtime, loyal fans that drive future revenue. It’s not enough for companies to just collect data. However, majority team owner Vivek Ranadive's daughter is a sight for sore eyes - for both Kings and non-Kings fans. This is true at my company, as well. When it comes to winning, speed is everything. How David Beats Goliath When underdogs break the rules. (Ron Burkle was initially part of the Kings bid, but backed out in April.). "That first day, I was terrified I was going to make a fool of myself. The Mumbai native grew up playing soccer and cricket on the sands of Juhu Beach but ultimately became enchanted with basketball years after becoming a wealthy tech innovator in Silicon Valley. This was National Junior Basketball--the Little League of basketball. I never touched a basketball, didn't know what a layup was. For an optimal experience visit our site on another browser. These were girls who spent their time solving math problems and dreaming of becoming marine biologists, not playing sports. The typical rhythm of a basketball game goes like this: after a player scores, the other team has five seconds to inbound the ball. Now he's 100% confident that big data will also turn that investment into a gold mine. They can't rely on size and strength. In 2009, Malcolm Gladwell wrote about Ranadivé in The New Yorker, detailing how a man who had never touched a basketball disrupted the youth game while coaching his daughter… So he volunteered to coach her 7th grade youth basketball team. We had two experienced players, but the rest of the team, like me, had never played the game. Good employees will do good work for you, regardless. Vivek Ranadive, the founder and CEO of Palo Alto’s Tibco Software, once famously coached his daughter’s basketball team from Redwood City … It is no longer a struggle, if you have the right tools. The only problem was Ranadive had never even touched a basketball. SACRAMENTO — Vivek Ranadive, the controlling owner of the Sacramento Kings, is a true believer. Vivek Ranadive transformed the business world with his real-time technology. We had to play in real time. With Big Data, the amount of information companies can glean from their customers is huge. For starters, I never raised my voice at the girls. Jazz musicians are often more courageous than other musicians. They couldn’t shoot. One time a fan tweeted about getting cold pizza, and the system promptly sent the guy info on how to get a free hot dog, Ranadive told us. Sometimes, the inspiration to improve your business can be found no further away than your local basketball gym. Many years later, when I was living in the USA, I was called to coach my then 12-year-old daughter's basketball team, despite me having never touched a basketball before that. We played more like an improvisational jazz band, agile, quick and adaptable to changes, resulting in a beautifully orchestrated force. We had to play a full-court press, the entire game. by Malcolm Gladwell May 11, 2009 A non-stop full-court press gives weak basketball teams a chance against far stronger teams. Ranadive notice 'I would love to bring basketball, Bollywood, fashion and cricket together', says Vivek Ranadive - Indian-American businessman Vivek Ranadive, Sacramento Kings owner, talks about bringing basketball to India and scope of game in country. The result is beautiful music. Tibco CEO Vivek Ranadive grew up in Mumbai, India, and had never touched a basketball in his life when he volunteered to coach his 12-year-old daughter's team in 2009. The first was that he would never raise his voice. We developed a math equation that would ensure we would win every time. - and realized speed was our advantage. I wanted to spend more time with her, and the team was without a … Take advantage of that data to figure out what they want, when they want it, how they want it, and act on that in real time. To actually see positive outcomes, businesses need to continuously process and analyze fast data in real time and take instant action. Underdogs have to think outside the box. In Chapter 1 of "David and Goliath," Gladwell brings up a story about a man Vivek Ranadive, the coach for his daughter Anjali's basketball team. Once a fan signed up, "I own you, I know who you are, what you look like, what your household looks like, when you are sitting at game. That experience led to me falling in love with the sport. Companies can turn customers into fans by finding better and more personal ways to engage with them. He would also create a whole new big-data, mathematical method to make money as an owner. That makes them great. The challenge was how to leverage all the players in a way that would lead to victory. Sacramento Kings owner Vivek Ranadive returns home to Mumbai, India, to play the Indiana Pacers in NBA exhibition games. We had to think more strategically and find unorthodox approaches to the game. A few years back, Ranadivé was asked to coach his 12-year-old daughter’s basketball team, even though he knew nothing of the game. He never coached a girl’s basketball team, did not understand the game, and never even played the game before. They will connect with customers much more intimately. When Vivek Ranadivé decided to coach his daughter Anjali’s basketball team, he settled on two principles. "I'm a single dad. I was pleasantly surprised, as were the girls, to find what helped me succeed in business worked to the basketball court, and vice versa. Why have so few adopted it? Our team parents were our biggest fans who supported us at every game. Overtime. 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